SEE YOU “SUNDAE”
EXPERIENTIAL / BRANDING / SPONSORSHIP / MOBILE TOUR
ROLE — GROUP CREATIVE DIRECTOR
THE ASK
Launch the 2026 NFL season with a high-impact and compelling experiential activation.
THE SOLUTION
We developed and executed a custom-designed 'SEE YOU SUNDAE' mobile activation to drive fan engagement and brand affinity.
THE RESULTS
A four-city tour—spanning Baltimore, Jacksonville, Las Vegas, and East Rutherford— where we engaged local fan bases through regionally customized ice cream menus.
