CHALLENGE:
Cultivate advocacy and build trust in Facebook’s solutions. Also, demonstrate that Facebook’s video products can build brands.

IDEA:
Facebook video delivers 60% more ROI when paired with TV buys. We brought this insight to life by giving partners the opportunity to enjoy a 60% bigger/longer lunch on Facebook by use of a chatbot. Partnering with Haru, we created sushi rolls that were 60% longer for people to enjoy packed with insights on the benefits of advertising on Facebook.

WE DELIVERED (literally): 
Brand Presence + Visuals // Product Awareness // Lunch

Lunch that is literally 60% longer from the sushi roll itself to the chopsticks. Every aspect was customized and designed to be Facebook branded.

TEAM

Kevin Gosselin - Group Creative Director // Kassandra Pollard - Associate Creative Director // Teo Bazgu - Associate Creative Director