EXPERIENTIAL / STUNT / PR
CREATIVE DIRECTION
CHALLENGE
Create a once in a lifetime experience utilizing the partnership between AirBnb and The Last Blockbuster located in Bend, Oregon.
SOLUTION
A 90’s inspired sleepover for residents of Bend for only $4 a night. We fully transformed the space to exude 90’s nostalgia from vintage Doritos to a pull-out Murphy bed. Guests also have access to every movie in the store as well as a vintage TV+VCR set (time setup not included). This is the first time Airbnb has activated in a fully functioning video store. All proceeds were donated to charity.
RESULTS
Exclusivity // Brand Awareness // Family Connection // Nostalgia
TEAM
Valerie O’Bert - Creative Lead // Mike Zoppo - Art Director // Ivee Barton - 3D Artist // Maya Sassoon - 3D Artist