EXPERIENTIAL / BRANDING / SPONSORSHIP / SOCIAL / CREATIVE STRATEGY / CONTENT CREATION
CREATIVE DIRECTION
The Ask
Take the Women’s Champions Classic sponsor Shark Beauty’s brand ethos of “For All Hairkind”—and turn it into a full activation at the inaugural Classic: “For All Fankind.”
The Solution
Create a footprint that exists at the intersection of basketball, Brooklyn, and Shark’s cutting-edge beauty tech. A full Glamsquad did complimentary touch-ups, while a basketball hoop and photo booth offered opportunities to cement memories.
The Results
20M Guest dwell time
60% Conversion rate
1K+ Unique visitors
From Render to Reality
We took inspiration from the home of the Womens Championship Classic, Brooklyn, and incorporated it into a custom footprint that combined both beauty and women’s basketball. Everything from a custom beauty bar where guests can get their hair done before and during the game, product placement, curated decor, and collaborative photobooth was on full display.
Social Strategy & Amplification
We partnered with influencers and NIL athletes to promote both the products and footprint pre, during, and post eve
