CHALLENGE:
In the beginning of 2018, Justin Timberlake came out with a new album, Man of the Woods, and with every large album release there are a lucky few who get to hear it before anyone else. This time, those lucky few were American Express Card members.

IDEA:
Create a themed and exclusive Man of the Woods “hearing party” for AMEX cardholders where they got the opportunity to listen to the album before release (New York + Minnesota).

WE DELIVERED:
Brand Presence + Visuals // Custom Vinyl // Silkscreen Shirts // Member Exclusivity // Private Listening Party

AWARDS:
CLIO (Silver) - Event Design

Timberlake's "Filthy" single pressed on site with vinyl made to replicate tree rings. 

Onsite custom Man of the Woods T-shirt silk screening station. Which Justin was so personally impressed with, he wore one after his Super Bowl appearance on Jimmy Fallon. 

The results were insane, with articles in every major entertainment publication leading to over 2 billion impressions from three activations.