EXPERIENTIAL / BRANDING / SPONSORSHIP / EVENTS / ACCESS

I was part of the team that acquired the Verizon Sports Sponsorship business for both Motorsports and the NHL. We also integrated the re-launch of Verizon Access to both sponsorships to increase brand loyalty for Verizon customers.

We developed a new motorsports activation strategy that builds on Verizon's equity in racing to rev up brand engagement, affinity, and loyalty. This strategy included Verizon Access, experiential marketing, and multiple customer touchpoints.

NHL

Verizon is the official technology partner of the NHL. I lead the team that was tasked with concepting, planning, and executing activations across their tentpole entitlements—from the Winter Classic to the 4 Nations Face-Off and more.

Verizon Access

Verizon Access is the top tier of rewards program for Verizon. And HS&E has been tasked with crafting one-of-a-kind experiences for these members across Verizon’s sports partnerships—from F1 racing to NHL tentpole events, and beyond. And HS&E has been tasked with coming up with these experiences.

FEATURED: An exclusive dinner at Austin’s most iconic BBQ restaurant, Franklin’s BBQ.