VERIZON
EXPERIENTIAL / BRANDING / SPONSORSHIP / EVENTS / ACCESS / HOSPITALITY // MOTORSPORTS // NHL
ROLE — GROUP CREATIVE DIRECTOR
CHALLENGE
Verizon sought to expand its presence in motorsports and the NHL. They tasked HS&E with developing a new activation strategies that builds on Verizon's equity to ramp up brand engagement, affinity, and loyalty.
SOLUTION
Create VBG Hospitality programs and breakthrough experiences to reward Verizon customers, deepen loyalty and create FOMO during marquee events.
RESULTS
Brand Awareness // Exclusive Prizing // Motorsports Talent // Watch Parties // Exclusive Access
MOTORPORTS
STRAIGHT TALK
Verizon tasked us with activating Straight Talk—plus Verizon Frontline—at Homestead-Miami Speedway for the brand’s first race entitlement: The Straight Talk Wireless 400 in the NASCAR Cup Series Playoffs.
NHL
Verizon is the official technology partner of the NHL. And we were tasked with concepting, planning, and executing activations across their tentpole entitlements—from the Winter Classic to the 4 Nations Face-Off and more.
VERIZON ACCESS
Verizon Access is the top tier of rewards program for Verizon. We were tasked with crafting one-of-a-kind experiences for these members across Verizon’s sports partnerships—from F1 racing to NHL tentpole events, and beyond. We were tasked with creating these experiences.
