Creative leader. Problem seeker.
Group Creative Director. Experiential designer. SVA instructor. Award-winning pitmaster. Based in New York, and working everywhere.
I've spent 20+ years building brand experiences that people actually feel. Not just see, but feel. My work lives at the intersection of cultural intelligence, human emotion, and the kind of creative thinking that makes a brand matter in a room full of brands trying to matter.
Right now I'm Group Creative Director at Horizon Sports & Experiences, where I built a full-service creative department from the ground up and direct work across experiential, sponsorship, integrated campaigns, and sports marketing for brands like PayPal, Venmo, AMEX, Honda, Cisco, F1, Paramount+, and Shark Beauty. Before that, I led creative at Drury Design, We're Magnetic, and Momentum Worldwide — agencies where I helped win and shape work for Nike, Airbnb, Samsung, Meta, Verizon, Harley Davidson, and more.
My process is simple: facts, instinct, and the discipline to cut everything that isn't essential.
I've led teams through product launches, live activations, hybrid pivots, global campaigns, and new business pitches. I've built creative departments, mentored junior designers who are now directors, and transformed how agencies approach the relationship between strategy and execution. I don't just direct work — I create the conditions for great work to happen.
I also teach. I've been an instructor at The School of Visual Arts for over 10 years, where I created SVA's first-ever Experiential Design class — a curriculum I built from scratch to bridge the gap between cultural insight and physical/digital brand experience.
DISCIPLINES:
Brand Experience — Experiential Design — Creative Strategy — Integrated Campaigns — Sponsorship & Events — Editorial Design — Environmental Design — Content Creation — Social — AR/VR — UX/UI — Broadcast — Creative Technology — Retail — AI-Assisted Creative
My work has been recognized by the Clios, Society of Publication Designers, Global Ace Awards, Event Marketer, Eddie and Ozzie, ASBPE, Tellys, and the Create Awards.
