EXPERIENTIAL / B2B

DESIGN DIRECTION + CONCEPTION + ANIMATION

CHALLENGE:
Develop a new platform for Facebook to interact with global media leaders in order to position Facebook as the thought leader in the marketplace by establishing an insights-based programmatic initiative to win the hearts, minds and budgets of the next generation of advertiser leaders

IDEA:
Make Facebook IQ an experience-driven event based on insights collected from the 2.2 billion people registered on Facebook. From photos to hashtags, Facebook IQ allows marketers and advertisers to target their audience more effectively and efficiently. Facebook IQ was held in New York and Chicago.

WE DELIVERED:
Brand Presence + Visuals // Large Scale Sculptures // Insight-Driven Manifestations // Interaction Zones // Comedy Relief

AWARDS:
Event Marketer Ex Awards Silver (2) // Global Ace Awards Gold // American Business Awards Gold (2)

The home focused on entertainment, moving, and new parents. For the New York event, actors were hired to simulate the everyday life of new millennial parents and their need for social activity.

Why do people move? Where do they move to? When? Singles? Families? Weather? Income? Job opportunities?

I took ordinary moving boxes and designed/applied real insights to show guests why people move.

Created the Instagram Cafe´to show how moms, millennials, and businesses are sharing on the platform.

For added fun, we hired latte artist Michael Breach to “draw” people’s faces on their lattes. I also made a large scale Instagram logo photo opportunity from coffee mugs.

This area focused a majority on consumerism as well as technology/telephone companies.

The Year of Extraordinary went through an entire year of events that marketers did not know about and can possibly target.

The IQ Park was a general meeting place where speakers would talk about insights found by using Facebook. For the New York event, we had comedian Aziz Ansari close out with a hilarious show.