ROLE

DESIGN DIRECTION

I created the American Express Experiential Toolkit consisting of 80+ pages on how to to implement the interim AMEX OPEN brand look and feel in environmental situations. Everything from sizing to materials were put into heavy consideration so that clients/vendors/partners can execute flawlessly and effortlessly.

ROLE

DESIGN DIRECTION + CONCEPTION

CHALLENGE:
Create a visual interpretation of the American Express brand through history and innovation.

IDEA:
The American Express VP+ Summit hosted 230 VP's from around the world in an effort for everyone to "Change the World at Work" through leadership and innovation.

To show today's leaders how American Express has evolved through 166 years of innovation, I created a physical and modular timeline showcasing breakthrough moments in American Express history. Because American Express started off as a shipping company, the entire experience was made out of boxes filled with valuable information and easter eggs about the brand.

WE DELIVERED:
Brand Presence + Visuals // Large Scale Sculptures