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WOMENS CHAMPIONS CLASSIC

I led the creation and design of The Shark Beauty™ Women’s Champions Classic, which is the premier early-season college basketball doubleheader celebrating the growth in women’s sports and college basketball, created by HS&E and FOX. Featuring some of the game’s most storied women’s programs, it can only happen at the biggest stage in basketball: New York City.

EXPERIENTIAL / BRANDING / IP / SPONSORSHIP / ANIMATION / SOCIAL / CREATIVE STRATEGY / CONTENT CREATION / BROADCAST

CREATIVE DIRECTION

 

 

The Ask
Create from conception to execution, the premier early-season college basketball doubleheader celebrating the growth in women’s sports and college basketball.

The Solution
Lead an entire creative team to create an unforgettable event.

The Results
800K
Peak viewership
4.9M Media impressions
11K Attendance

 

The WCC Brand

I developed (from logo to jumbotron) the WCC brand to extend across all verticals in both a physical and digital capacity. We developed guidelines to help create not just boundaries but a consistency that is both approachable and meaningful to fans.

 

The Tournament

Over 11,000 fans showed up at The Barclays Center in Brooklyn to see their favorite team play. The event was title sponsored by Shark Beauty and supported by 10+ presenting sponsors.

 

Team

Madison Hersch — Designer
Benjamin Wolfin
— Head of Social / Content
Benjamin Radding — Copywriter