EXPERIENTIAL / BRANDING / IP / SPONSORSHIP / ANIMATION / SOCIAL / CREATIVE STRATEGY / CONTENT CREATION / BROADCAST
CREATIVE DIRECTION
The Ask
Create from conception to execution, the premier early-season college basketball doubleheader celebrating the growth in women’s sports and college basketball.
The Solution
Lead an entire creative team to create an unforgettable event.
The Results
800K Peak viewership
4.9M Media impressions
11K Attendance
The WCC Brand
I developed (from logo to jumbotron) the WCC brand to extend across all verticals in both a physical and digital capacity. We developed guidelines to help create not just boundaries but a consistency that is both approachable and meaningful to fans.
The Tournament
Over 11,000 fans showed up at The Barclays Center in Brooklyn to see their favorite team play. The event was title sponsored by Shark Beauty and supported by 10+ presenting sponsors.
