HYBRID / BROADCAST / DIGITAL / B2B

CREATIVE DIRECTION

The Ask
Bring Samsung’s successful VX event to life in a way that includes their executives as key players virtually and showcases their incredible lineup of 2021 LED products in a dramatic fashion.

The Results
3,000+ participants contributed to VX LIVE’s massive success regarding retention rates, digital interactions, and overall event satisfaction.

The Solution
Produce a LIVE virtual broadcast that’s themed like a professional newscast, complete with anchors, field reporters, and hands-on interviews. All of this during a global pandemic...

The Event

Inspired by shows like Good Morning America and the Today show, Samsung VX was a live TV broadcast dedicated to keeping attendees connected to keynotes, alerts, updates, products, promos, entertainment, & fun!

INTERNAL (225 attendees)

Focused on Display Sales and Marketing’s education of new Products and Solutions.

PARTNER (500 attendees):

Top Tiered I & II Partners focused on large-scale awareness of Displays Product Portfolio and deepening Partnership relationships.

PUBLIC (2,500 attendees)

Customer Event focused on increase awareness and highlighted new critical Business Solutions and Products.

LIVE Broadcast Team

Wrangled the best in the business to execute a live, high-energy experience that kept viewers not just entertained but glued to their screens.

ANCHOR

Our host Jill Nicolini welcomed guests every morning by delivering the news or interviewing a high-profile executive/customer.

ROVING REPORTERS

Roving reporters, Beth Keener (NJ) and Tony Leon (CA), covered the news in our Executive Briefing Centers, similar to those you see at Techcrunch, Wired, and CNN. They help facilitate all executive interviews, demos, and discussions.

SAMSUNG EXECUTIVES

Executive talk tracks were a vital part of the program and were highlighted throughout the agenda each day including SVPs Chris Mertens and Harry Patz.