UFC on PARAMOUNT+
EXPERIENTIAL / BRANDING / SPONSORSHIP / SOCIAL / CONTENT CREATION / MOBILE TOUR
ROLE — GROUP CREATIVE DIRECTOR
THE ASK
Create an immersive experience that puts fans at the center of the action, making it unmistakably clear that UFC is available exclusively on Paramount+.
THE SOLUTION
Create multiple custom-built fan experience from the ground up, designing both the structure and consumer journey for our activations and taking it on the road.
THE RESULTS
A multi-city fan experience where fans stepped into our commentator booth and called some of the most iconic UFC knockouts as part of the broadcast team.
UFC FREEDOM 250
In Washington, D.C., fans stepped in, became part of the official broadcast, and left with a personalized video of their fight night moment.
OCTAGON OUTBURSTS
Fans stepped into our commentator booth and called some of the most iconic UFC knockouts as part of the broadcast team, delivering their own unique color commentary for the sport’s most memorable moments—with every moment available exclusively on Paramount+.
YOUR GLADIATOR MOMENT
Our Infinity Cube gave fans the opportunity to create their own UFC-style promo videos inside a striking glass structure, making every participant look ready to step into the Octagon.
UFC X FANATICS FEST
We brought Octagon Outbursts on the road to New York at Fanatics Fest and were met by thousands of fans. Fans, fighters, and celebrities alike immersed themselves in our Octagon Outburst booth making it an instant hit throughout the duration of the fan fest.
