VENMO HALL

EXPERIENTIAL / BRANDING / SPONSORSHIP / EVENTS / ACCESS / SOCIAL / CONTENT CAPTURE
ROLE — GROUP CREATIVE DIRECTOR

CHALLENGE
Venmo needed something huge to announce their Big 10 and Big 12 partnerships—and drive Debit Card signups.

SOLUTION
We answered the call with the creation of Venmo Hall: the biggest national college sports watch party ever.

RESULTS
Custom Merch // Brand Awareness // Exclusive Prizing // NIL Talent // Musical Talent // Card Sign-Ups & Transactions // Watch Parties // Partner Activations

9,000

TOTAL ATTENDANCE

2 HOURS

DWELL TIME

4,700

TOTAL VDC HOLDERS

2,000

PRIZE WHEEL SPINS

BAR TAKEOVERS

We partnered with the most popular college bars to host Venmo Hall during heat rivalries within the season:

Penn State University — Champs Downtown
Michigan State — The Field House
Rutgers — The Boardwalk
University of Michigan — The Garage Bar
Big12 Championship — Texas Live!

CUSTOM MERCH

Students were given the opportunity to score free Venmo and college-branded merchandise that they could customize on-site with patches and personalized embroidery. All merchandise and designs were custom-made for each school.

ALUMNI LEGENDS

We utilized several high-profile College football alumni to join Venmo Hall activations to celebrate the big game with fans and students. Alumni included:

LaMaar Jackson
LaDainian Tomlinson
Robert Griffin III
LaMaar Woodley
Carl Banks

THE VENMO HALL BRAND

We created Venmo Hall with Venmo and College students in mind, creating an environment that is both relevant and resonates. Everything, from merchandise to lighting, custom fabrications, staging, and propping, was created with this in mind creating a more dynamic and immersive experience for students.